Today any business owner understands the importance of having a strong presence. Making your business available to your potential customers is the first and foremost task for your marketing team. In this task you must choose good tactics, so try to avoid the following tactics.
Selling Products, Not Solutions
Customers know that they have any kind of problems that they want someone to solve. Customers want to hear about how you are going to solve their problem, not about the services you provide, or who is using your product/solutions.
Talking About Yourself
Potential customers don’t care about you, your products, or your services. Customers or potential customers like to ask questions, they are ready to listen. They want to know how YOU SOLVE their problem or what they care about is how you can help them.
Features / Specifications of your products
Really nobody care, which processor or the material or the colors that the products were. When you present your products, present the benefits of the products, not their features.
Trying to be everywhere
I heard many times customers saying " It is a must be on Facebook, Twitter, LinkedIn, Instagram, publishing blogs and sending emails". After a while, they don't recognize "that they never meet their goals". The answer to this must be " Put your focus on one or two things, to reach your goals"
Find Out what works and what doesn’t
It’s important to monitor your success with each respective channel, it is important to ask questions, such as, how they heard about your business. For example, I am not doing "cold calls" anymore, because I found that it is a waste of time and the calls are an "excellent way" to anger customers and annoy them.
Conclusion
When people talk about web/store/blog traffic, they usually talk about quantity. Let me tell you an uncomfortable truth about traffic quantity.
It doesn't matter what your traffic volume is.
Quality over quantity.
You have to attract the right traffic to use the right tools to improve yourself be focused.
