The website traffic is a great indicator of your business success.
The higher it is, the more leads and sales you can drive.
Internal & external activities
Optimize your title and description tags
Identify best pages on your web and optimize existing ones
Create an internal linking structure
Stay active on social media
Competitive analyze
Internal activities or what do you need to take care of your web site or store.
Optimize your title and description tags
Title and description tags are the main elements influencing what your page looks like in the search results.
Title & Description (characters):
The title should contain no more than 70 characters. The description should consist of around 160 characters.
Remember that Google typically displays the first 50–60 characters of a title tag
Title & Description (explanation):
The description should explain what your page is about, must show benefits and advantages for your product/service.
Remember that Meta title tags are a major factor in helping search engines understand what your page is about
Identify best pages on your web and optimize existing ones
You should know which are the best pages and which have great potential to bring you customers and sales. I’m doing two things: writing new content and updating content to existing pages.
With this method I can try to increase the traffic to my site/blog/store in minimum time.
Create an internal linking structure
Internal links help search engines define the structure of your website. It is a must for every web/blog/store. Blogs must include links to the related product that you are selling.
External activities or what do you need to take care of related to your competition and competitors.
Advertising vs Posting
Take into consideration that there is a difference between “advertising” on social media and “posting” on social media. Advertising refers to paid promotion advertisements or ads. Posting refers to generating free content on your social media platforms.
It is very difficult, although not impossible, to grow a business only using a free content strategy. In years gone by you would have been able to grow a business significantly by only making use of organic growth through posting good content.
Stay active on social media
Building social media presence wisely, you can easily double your website traffic. If you run a blog, never miss a chance to increase engagements sharing your content on social media. If you only have an e-commerce website, use social media channels to collect customers’ feedback, support customers and potential customers, answer their questions, quizzes, etc.
Competitive analyze
If your competitors are selling more than you and they have a better ranking is because they have betters keywords, better images, better ….
Use any kind of tool to get the keywords that your competitors are using, find quality backlinks that competitors are using. There are many tools free and of course paid tools with excellent results.
Do you want to increase your traffic and drive leads to your business?
The website traffic is a great indicator of your business success. The higher it is, the more leads and sales you can drive.
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